Background

Communities are made up of people, and everyone has a story. Sharing student spotlights on social media is one way to bring those stories to the forefront. In each of my strategic social media plans, I like to use this tactic to humanize a brand and activate user ambassadorship to expand content reach. Inspired by viral sensations like Humans of New York, these social media campaigns have leveraged the power of the student story.

UC Davis Student Life: #WhyUCDavis

Platforms: Facebook, Instagram, Twitter

Seattle University: #OneOfTheOnes

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University of San Francisco: We are #USFCA

Platforms: Facebook, Instagram, Twitter