Let’s Create, Together

My Work Samples
My Resume

Matt’s Story

Not Your Average Marketing Communications Professional

I’ll start with the basics: I am a marketing communications strategist and content producer based in Winston-Salem, North Carolina. 

While that line is true, it falls short in capturing the full essence of who I am. I am a creative, the grandson of immigrants, a proud Borícua, an advocate for justice, a former school teacher, a singer, a change-maker. Above all, I’m a person with a story.

And I believe everyone, and every organization, has a story to tell.

Career

My career background includes marketing communications leadership and program direction spanning K-12, higher education, and the tech industry. I also bring a background in student development / student affairs, which has informed my people-centric approach to team management and my joy for supporting others along their growth journey.

My professional work aligns best with brands, groups, and organizations that share my commitment to outcomes in community, equity, and belonging.

My work in marketing communications is a blend of the strategic and the execution, and I have served in both specialized and generalized roles. Telling real stories backed by metrics-driven decisions and data-proven best practices has been a through-line of my professional work. Over the course of my 14-year career, I’ve led marketing communications and content strategy for the following kinds of organizations:

  • K-12 education
  • Higher education
  • Non-profit / small business
  • Conference organizations

Some areas of focus in my marketing communications roles include:

  • External marketing communications and public relations
  • Internal and executive communications 
  • Visual brand, positioning, and key messaging development
  • Student life communications and divisional branding/positioning
  • Student affairs / student services and retention strategy
  • Recruitment and enrollment communications to reach admissions goals
  • Diversity, equity, and inclusion program direction, branding and messaging
  • Leading small to large marketing communications teams & vendors
  • Advancement, alumni engagement, & fundraising communications to reach organizational giving goals

Education

I wouldn’t be who I am today without my education and the school communities I still call home.

I received my M.Ed. in Higher Education Leadership and Administration (formerly Student Development Administration) from Seattle University’s College of Education and my B.A. in Media Studies from the University of San Francisco. My journey through Jesuit Catholic education began at Bellarmine College Preparatory in San Jose, CA.