EDUCATION
M.Ed Student Development Administration Candidate
Seattle University, Seattle, WA
Expected Graduation: June 2017
BA Media Studies, Magna Cum Laude
University of San Francisco, San Francisco, CA
Graduated: May 2015
EXPERIENCE
MARKETING COMMUNICATIONS, SEATTLE UNIVERSITY
Social Media Marketing Specialist | Aug 2016 ‐ Present
- Manage the development and execution of social media strategies and campaigns in partnership with campus stakeholders
- Lead university stakeholders in using social media marketing, providing consultation on brand integration and best practices
- Implement consistent voice on Seattle University’s social media channels and oversee daily online community engagement
- Supervise team of undergraduate student interns contributing written and visual content to social media channels
- Identify and analyze key metrics to benchmark and assess university social media channels against peer institutions
- Monitor social media channels and performance to guide social media and departmental marketing strategy
- Research changing and evolving trends in social media platforms and modify strategy accordingly
- Facilitate quarterly workshops and learning sessions offering guidance to university stakeholders on social media tools
- Lead monthly committee of marketing directors to launch social media initiatives and discuss best practices
- Maintain and update online institutional social media guidelines, standards, policies, tools, and tutorials
RESIDENCE LIFE, RHODE ISLAND SCHOOL OF DESIGN
Resident Director, Pre-College Program| June 2016 ‐ Aug 2016
- Ensure effective performance for undergraduate RA staff of 6 in a building with 146 domestic and international high school students
- Facilitate regular one-on-one supervisory meetings to manage accountability and expectations
- Plan and implement a comprehensive training program for Pre-College RA staff of 19 students
- Participate in a rotational on-call system of duty coverage responding to campus-wide crises
- Serve as a conduct officer, provide behavioral counseling, hold student conduct meetings, and administer appropriate outcomes
- Manage weekly RA staff meetings in partnership with fellow RDs and Area Coordinator
- Coordinate administrative building functions, including residential room changes, damage billing, health and safety inspections, opening and closing operations, and maintenance needs
- Interact with campus partners, including the Office of International Student Services, Disability Support Services, Counseling and Psychological Services, and Continuing Education
HOUSING & RESIDENCE LIFE, SEATTLE UNIVERSITY
Assistant Resident Director, Campion Hall | Aug 2015 ‐ Present
- Supervise 15-person RA staff in residence hall with 700+ first-year, transfer, and continuing students
- Recruit, train, select, coordinate, supervise, and evaluate student staff training and personnel
- Coordinate and implement building programming, including learning community and hall council initiatives
- Respond to crises in on-call rotation including narcotics, assault, mental health, and medical transports
- Advise 25-person residence hall council to facilitate leadership development, programming, and community advocacy
- Collaborate with faculty to supervise student leaders in educational programming for 1-2 learning communities each year
- Facilitate student conduct hearings and administer developmental, educational sanctions using Pave Systems software
- Served as interim co-director of residential building management and student staff in absence of Resident Director
- Designed and marketed advertisement materials for off-campus housing programs and recruitment
- Managed residence hall programming budget of $7,000 and learning community budget of $13,000
INTERNATIONAL STUDENT CENTER, SEATTLE UNIVERSITY
Program Assistant and Multimedia Producer | Mar 2016 ‐ June 2016
- Assessed and researched digital media best practices for international student services
- Advised Queer International Association student group in collaboration with campus partners
- Implemented and tracked departmental content marketing plan on Twitter, Facebook, Instagram
- Produced video content spotlighting international student narratives within the university context
- Facilitated one-on-one meetings with students to gain awareness about international student experiences
UPBEAT PRODUCTIONS, LONDON, UK
Social Media Marketing Manager (Remote) | Dec 2014 – Present
- Market remotely produced content via Facebook, Twitter, and YouTube
- Gather metrics data to inform content marketing and company growth strategy
- Consult professional production staff on social media and branding best practices
- Manage and maintain company’s online community, branding, and public voice
TECHNOLOGY KNOWLEDGE COMMUNITY, NASPA
Graduate Student Liaison | Jan 2016 ‐ Present
- Collaborated with the Twitter #SAGrad moderator to develop and implement regular chats for PST times
- Facilitated implementation of regional and national Twitter meetups for student affairs graduate students
- Participated in monthly conference calls in collaboration with fellow members to implement programming
THE PLACEMENT EXCHANGE, ACUHO-I & NASPA
Graduate Ambassador and Communications On-site Intern | Oct 2015 ‐ Mar 2016
- Participated in nationwide conference calls to plan and implement graduate student programming
- Collaborated with a team of graduate student interns to serve conference candidates and employers
- Published professional development-focused content on brand Instagram, Snapchat, and Twitter account
OFFICE OF MARKETING COMMUNICATIONS, UNIVERSITY OF SAN FRANCISCO
E-Communications and Multimedia Assistant | Aug 2012 – July 2015
- Coordinated, supervised, and supported student interns with content production and annual contests
- Managed content curation for the University of San Francisco’s official social media venues (Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, Flickr)
- Created and executed graphic design projects, email marketing campaigns, and social media campaigns
- Assessed curated content success using metrics data and measuring against benchmark institutions
- Trained and recruited undergraduate student intern team and full-time professional staff members
OFFICE OF ADMISSION, UNIVERSITY OF SAN FRANCISCO
Social Media Specialist | Aug 2013 – Aug 2015
- Designed and curated the University of San Francisco’s official Admissions blog website
- Answered questions from prospective students about admission procedures, student life, and financial aid
- Supervised a staff of student bloggers, copy-edited submitted blog posts, and scheduled weekly posts
- Assessed and analyzed metric data to inform the Office of Admission’s university recruitment practices
STUDENT HOUSING AND RESIDENTIAL EDUCATION, UNIVERSITY OF SAN FRANCISCO
Resident Advisor, St. Ignatius Institute Living-Learning Community | Aug 2012 – May 2014
- Served as an advisor and mentor to 100+ co-ed students in the Saint Ignatius Institute Living-Learning Community, a residential community dedicated to engaging social justice and exploring spirituality
- Planned, executed, and assessed weekly educational, recreational, and social community development activities for the floor learning community and entire building community
- Engaged in crisis response training, including protocol for assault, mental health, and substance abuse
- Advised undergraduate learning community programming board and student retreat leaders
STUDENT LEADERSHIP & ENGAGEMENT, UNIVERSITY OF SAN FRANCISCO
Publicity Manager, ASUSF Voices Choirs | April 2012 – May 2014
- Developed and publicized choir recruitment events, audition sessions, and performance events via social media (Facebook, Twitter, Instagram) and print media channels (posters, handbills)
- Organized weekly choir community nights and the annual West Coast A Cappella Festival
- Completed training workshops and engaged in reflective activities related to leadership and service led by the Student Leadership & Engagement Department
Online/Rich Media Editor, San Francisco Foghorn Newspaper | May 2013 – July 2014
- Designed and curated the weekly newspaper’s online website and email newsletter campaigns
- Created the newspaper’s official social media channels (Facebook, Twitter) and posted content weekly
- Recruited, trained, and supervised staff of undergraduate editors to assist with digital content production
COLLEGE OF ARTS AND SCIENCES, UNIVERSITY OF SAN FRANCISCO
Social Media Manager, Human Rights Film Festival | Jan 2013 – April 2015
- Curated social media content for the Human Rights Film Festival, an annual film festival hosted focused on promoting awareness and discussion around global human rights issues
- Strategized content production schedule in collaboration with undergraduate and graduate assistants
LEADERSHIP AND FACILITATION EXPERIENCE
Communications Chair, Seattle University Student Development Association Executive Team ’16-’17
Member, Seattle University Student Development Association Professional Development Committee ’15-’16
iLead Conference Presentation: Digital Presence and Leadership, Seattle University
3rd Grade Teaching Intern, Dianne Feinstein Elementary School, San Francisco
2nd Grade Teaching Intern, San Francisco Friends School, San Francisco
English Language Development Intern, Rosa Parks Elementary School, San Francisco
6-8th Grade Girl’s Chorus, A.P. Giannini Middle School, SFUSD, San Francisco
Participant, Social Justice Training Institute: The Student Experience, U. of Massachusetts Lowell
PROFESSIONAL AFFILIATIONS
NASPA-Student Affairs Administrators in Higher Education
Association of College and University Housing Officers- International
