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EDUCATION

M.Ed. Student Development Administration
Seattle University, Seattle, WA
Graduated: June 2017

B.A. Media Studies, Magna Cum Laude
University of San Francisco, San Francisco, CA
Graduated: May 2015

EXPERIENCE

STUDENT AFFAIRS MARKETING & COMMUNICATIONS, UC DAVIS
Social Media Strategist | July 2017 ‐ Present

  • Develop and implement strategic social media marketing to support the Division of Student Affairs programs and services
  • Maintain UC Davis brand continuity and social media guidelines in partnership with multiple student affairs areas
  • Create social media campaigns for Campus Recreation, Campus Store, Student Housing and Dining Services, Student Health and Counseling Services, Student Life, Student Academic Success Center and University Admission channels
  • Coordinate content publication calendar including 27+ channels across Facebook, Instagram, Snapchat and Twitter
  • Produce photography and videography content for social media in collaboration with designers and multimedia specialists
  • Supervise team of 4 undergraduate student interns contributing written and visual content to social media channels
  • Partner with associate director in developing overarching divisional social media strategy, policies and work flow
  • Analyze and communicate regular metrics from Facebook, Twitter and Instagram channels for client partners
  • Generate metrics reports for paid and unpaid social media marketing campaigns to assess student engagement and reach
  • Research changing and evolving trends in social media platforms and modify digital strategy accordingly
  • Participate in university-wide social media group to strengthen ties with other divisions and share marketing best practices

OFFICE OF MARKETING & COMMUNICATIONS, SEATTLE UNIVERSITY
Social Media Marketing Specialist | Aug 2016 ‐ Aug 2017

  • Managed the development and execution of social media strategies and campaigns in partnership with campus stakeholders
  • Led university stakeholders in using social media marketing, providing consultation on brand integration and best practices
  • Implemented consistent voice on Seattle University’s social media channels and oversee daily online community engagement
  • Supervised team of undergraduate student interns contributing written and visual content to social media channels
  • Identified and analyze key metrics to benchmark and assess university social media channels against peer institutions
  • Monitored social media channels and performance to guide social media and departmental marketing strategy
  • Researched changing and evolving trends in social media platforms and modify strategy accordingly
  • Facilitated quarterly workshops and learning sessions offering guidance to university stakeholders on social media tools
  • Led monthly committee of marketing directors to launch social media initiatives and discuss best practices
  • Maintained and update online institutional social media guidelines, standards, policies, tools, and tutorials

RESIDENCE LIFE, RHODE ISLAND SCHOOL OF DESIGN
Resident Director, Pre-College Program| June 2016 ‐ Aug 2016

  • Ensured effective performance for undergraduate RA staff of 6 in a building with 146 domestic and international high school students
  • Facilitated regular one-on-one supervisory meetings to manage accountability and expectations
  • Planned and implemented a comprehensive training program for Pre-College RA staff of 19 students
  • Participated in a rotational on-call system of duty coverage responding to campus-wide crises
  • Served as a conduct officer, provided behavioral counseling, held student conduct meetings, and administered appropriate outcomes
  • Managed weekly RA staff meetings in partnership with fellow RDs and Area Coordinator
  • Coordinated administrative building functions, including residential room changes, damage billing, health and safety inspections, opening and closing operations, and maintenance needs
  • Interacted with campus partners, including the Office of International Student Services, Disability Support Services, Counseling and Psychological Services, and Continuing Education

HOUSING & RESIDENCE LIFE, SEATTLE UNIVERSITY
Assistant Resident Director, Campion Hall | Aug 2015 ‐ Present

  • Supervised 15-person RA staff in residence hall with 700+ first-year, transfer, and continuing students
  • Recruited, trained, selected, coordinate, supervise, and evaluate student staff training and personnel
  • Coordinated and implemented building programming, including learning community and hall council initiatives
  • Responded to crises in on-call rotation including narcotics, assault, mental health, and medical transports
  • Advised 25-person residence hall council to facilitate leadership development, programming, and community advocacy
  • Collaborated with faculty to supervise student leaders in educational programming for 1-2 learning communities each year
  • Facilitated student conduct hearings and administer developmental, educational sanctions using Pave Systems software
  • Served as interim co-director of residential building management and student staff in absence of Resident Director
  • Designed and marketed advertisement materials for off-campus housing programs and recruitment
  • Managed residence hall programming budget of $7,000 and learning community budget of $13,000

INTERNATIONAL STUDENT CENTER, SEATTLE UNIVERSITY
Program Assistant and Multimedia Producer | Mar 2016 ‐ June 2016

  • Assessed and researched digital media best practices for international student services
  • Advised Queer International Association student group in collaboration with campus partners
  • Implemented and tracked departmental content marketing plan on Twitter, Facebook, Instagram
  • Produced video content spotlighting international student narratives within the university context
  • Facilitated one-on-one meetings with students to gain awareness about international student experiences

UPBEAT PRODUCTIONS, LONDON, UK
Social Media Marketing Manager (Remote) | Dec 2014 – Present

  • Marketed remotely produced content via Facebook, Twitter, and YouTube
  • Gathered metrics data to inform content marketing and company growth strategy
  • Consulted professional production staff on social media and branding best practices
  • Managed and maintain company’s online community, branding, and public voice

TECHNOLOGY KNOWLEDGE COMMUNITY, NASPA
Graduate Student Liaison | Jan 2016 ‐ Present

  • Collaborated with the Twitter #SAGrad moderator to develop and implement regular chats for PST times
  • Facilitated implementation of regional and national Twitter meetups for student affairs graduate students
  • Participated in monthly conference calls in collaboration with fellow members to implement programming

THE PLACEMENT EXCHANGE, ACUHO-I & NASPA
Graduate Ambassador and Communications On-site Intern | Oct 2015 ‐ Mar 2016

  • Participated in nationwide conference calls to plan and implement graduate student programming
  • Collaborated with a team of graduate student interns to serve conference candidates and employers
  • Published professional development-focused content on brand Instagram, Snapchat, and Twitter account

OFFICE OF MARKETING COMMUNICATIONS, UNIVERSITY OF SAN FRANCISCO
E-Communications and Multimedia Assistant | Aug 2012 – July 2015

  • Coordinated, supervised, and supported student interns with content production and annual contests
  • Managed content curation for the University of San Francisco’s official social media venues (Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, Flickr)
  • Created and executed graphic design projects, email marketing campaigns, and social media campaigns
  • Assessed curated content success using metrics data and measuring against benchmark institutions
  • Trained and recruited undergraduate student intern team and full-time professional staff members

OFFICE OF ADMISSION, UNIVERSITY OF SAN FRANCISCO
Social Media Specialist | Aug 2013 – Aug 2015

  • Designed and curated the University of San Francisco’s official Admissions blog website
  • Answered questions from prospective students about admission procedures, student life, and financial aid
  • Supervised a staff of student bloggers, copy-edited submitted blog posts, and scheduled weekly posts
  • Assessed and analyzed metric data to inform the Office of Admission’s university recruitment practices

STUDENT HOUSING AND RESIDENTIAL EDUCATION, UNIVERSITY OF SAN FRANCISCO
Resident Advisor, St. Ignatius Institute Living-­Learning Community | Aug 2012 – May 2014

  • Served as an advisor and mentor to 100+ co-ed students in the Saint Ignatius Institute Living-Learning Community, a residential community dedicated to engaging social justice and exploring spirituality
  • Planned, executed, and assessed weekly educational, recreational, and social community development activities for the floor learning community and entire building community
  • Engaged in crisis response training, including protocol for assault, mental health, and substance abuse
  • Advised undergraduate learning community programming board and student retreat leaders

STUDENT LEADERSHIP & ENGAGEMENT, UNIVERSITY OF SAN FRANCISCO
Publicity Manager, ASUSF Voices Choirs | April 2012 – May 2014

  • Developed and publicized choir recruitment events, audition sessions, and performance events via social media (Facebook, Twitter, Instagram) and print media channels (posters, handbills)
  • Organized weekly choir community nights and the annual West Coast A Cappella Festival
  • Completed training workshops and engaged in reflective activities related to leadership and service led by the Student Leadership & Engagement Department

Online/Rich Media Editor, San Francisco Foghorn Newspaper | May 2013 – July 2014

  • Designed and curated the weekly newspaper’s online website and email newsletter campaigns
  • Created the newspaper’s official social media channels (Facebook, Twitter) and posted content weekly
  • Recruited, trained, and supervised staff of undergraduate editors to assist with digital content production

COLLEGE OF ARTS AND SCIENCES, UNIVERSITY OF SAN FRANCISCO
Social Media Manager, Human Rights Film Festival | Jan 2013 – April 2015

  • Curated social media content for the Human Rights Film Festival, an annual film festival hosted focused on promoting awareness and discussion around global human rights issues
  • Strategized content production schedule in collaboration with undergraduate and graduate assistants

LEADERSHIP AND FACILITATION EXPERIENCE

Communications Chair, Seattle University Student Development Association Executive Team ’16-’17
Member, Seattle University Student Development Association Professional Development Committee ’15-’16
iLead Conference Presentation: Digital Presence and Leadership, Seattle University
3rd Grade Teaching Intern, Dianne Feinstein Elementary School, San Francisco
2nd Grade Teaching Intern, San Francisco Friends School, San Francisco
English Language Development Intern, Rosa Parks Elementary School, San Francisco
6-8th Grade Girl’s Chorus, A.P. Giannini Middle School, SFUSD, San Francisco
Participant, Social Justice Training Institute: The Student Experience, U. of Massachusetts Lowell

PROFESSIONAL AFFILIATIONS

NASPA-Student Affairs Administrators in Higher Education
Association of College and University Housing Officers- International