2018 UC Davis Admitted Student Campaign
Platinum in the 24th Annual Communicator Awards | Category: Integrated Marketing Campaign | communicatorawards.com
- Administered and judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
- The team’s work competed with national and international public and private institutions as well as product marketers.
Platinum in the Hermes Creative Awards | Category: Integrated Marketing Campaign | hermesawards.com
- Administered and judged by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand creative professionals.
- Entries into the international coopetition for creative professionals come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
I served as the lead team member for social media marketing strategy in UC Davis Undergraduate Admissions’ 2018 Admitted Student Campaign. With an eye for innovation and using new tools to engage admitted students, our team employed several tactics, including a hashtag strategy (#New2UCDavis), Facebook profile filter, pre-prepared downloadable social media squares, Facebook groups for admitted first-year students and for admitted transfer students, and two Facebook live panel broadcasts featuring current UC Davis students. I also provided consultation on other aspects of the campaign to include pathways for admitted students to engage with UC Davis on social media.