Metrics and reporting are critical to assessing social media performance. In my work, I’ve implemented social media benchmark tracking to measure key performance indicators (KPIs) and developed reporting dashboards to share data with team members.
One way to collect metrics is to look at your peer competitors. When you analyze the data, there may be rich insights for tactics that might take your own social media strategy to the next level. This is a sample of what that can look like.
Another way to collect metrics is to compare your KPI data to your own. This kind of data comparison can reveal positive or negative trends that can drive strategic decisions for social media communications. This is a sample of what that can look like.