Background

In today’s digital landscape, video is an important part of any social media strategy. With the annual Student Video Contest at the University of San Francisco (USF), we asked students to create video content around a strategic theme that spoke to the institutional culture and mission.

As the lead curator for three years, I developed a blog site to promote the video contest, used the university’s official social media channels to call for contributors, organized a panel of professionals in the media field, edited video assets for use on social media channels and announced winning video submissions. Promotional assets were developed in partnership with a team I coordinated, which included video producers and graphic designers. Student video submissions were used as content for the university’s flagship social media channels.