There’s a lot of digital content out there. What if you could put all the content together in one place to tell your brand’s story? The Hashtag USFCA site was our team’s solution to sharing and contributing content to tell the ongoing story of the University of San Francisco.
Using a team of curators and a tool called Scoop.it, we brought together the best online content in a way that was shareable on the university’s social media channels and promoted the brand’s official hashtag, #USFCA. Strategically linking social media content back to one curated feed drove our audience to a one-stop-shop for keeping up with the community.