Marketing Communications in Student Affairs: Make Way for a New Functional Area

Let me begin with what feels like a little-known fact: Yes, the world of marketing communications exists in student affairs, albeit a small and growing niche concentration. It’s an exciting time to be a communicator in higher education as more institutions come to understand the value of marketing communications to student outreach and retention. Because … More Marketing Communications in Student Affairs: Make Way for a New Functional Area

Social Media Wishlist 2017

With the new calendar year comes exciting possibilities for change in the social media world. In the past year alone, the mechanics of several popular platforms have changed—LinkedIn is rolling out merged university and company pages, Snapchat introduced groups, Instagram launched saved posts, stickers, stories, live streaming, and new ways to engage with comments, Facebook changed … More Social Media Wishlist 2017