This entry contains: One distinctive contribution I made during my time as a student in the SDA program for which I am particularly proud.
During my time as the Social Media Marketing Specialist at Seattle University, I have developed a new protocol for collaborating with students on the university Snapchat. In this project, I worked with a student group, Dance Marathon, to develop strategies for marketing their story on official university social media channels. Dance Marathon aimed to raise $25,000 in one day using the hashtag #1Day25k to align with the university’s year-long 125th anniversary marketing campaign. With a strong social media strategy as a component of their success, Seattle University Dance Marathon raised $62,000+ in 24 hours for Seattle Children’s Hospital.
In the process, we used Snapchat as one vehicle to capture the story and drive student engagement throughout the giving day. After an in-person training with students, I facilitated a temporary “Snapchat Takeover” by the students in the Dance Marathon group. The university’s Snapchat story at the time averaged 500+ views in a 24-hour period by an audience largely comprised of prospective and current Seattle University students.
This entry demonstrates: My understanding of the profession and competence in the field of student affairs, particularly in the intersection of digital media and student engagement.
This entry addresses learning outcome(s):
#3, Exhibiting professional integrity and ethical leadership in professional practice
#5, Adapting student services to specific environments and cultures
#6, Developing and demonstrating skills in leadership and collaboration
#7, Utilizing assessment, evaluation, technology, and research to improve practice
Seattle University #1Day25K Snapchat Story
“Snapchat Takeover” Protocol & Training Guidelines
MATT NAZARIO-MILLER 